Use this playbook when you're trying to contact people you don't know.

What is a cold outreach?

A cold outreach is when you try connecting to someone that you have no existing connection with. People hate spam, so you definitely don't want to make your emails/messages look like spam. There are best practices that we've complied with for you. Take this seriously, it will be your key to networking and connecting with anyone you want.

<aside> 💡 If you master the art of cold outreach, you will be able to connect with anyone in the world.

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📌Conventional ways to contact people:

• Email (most used, but also not unconventional)
• LinkedIn

📌Unconventional ways to contact people:

These are platforms that the person uses often, but doesn't get tons of messages on. Examples:

• Twitter
• Instagram
• Try to reach out to someone using an unconventional method, they'll be more likely to respond.

Watch this video from Sam Parr, CEO of The Hustle:

• Start from 10min.
• Not everything in this video will apply to your situation, but take notes on what can work for you and try it. No downside in trying things (like the "ps." strategy).

The Cold Email Lecture

Examples of good emails:

1. Subject: "Finished reading your paper!"

Hi Carole!