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π One-pagers allow you to communicate in a very simple way. It's structured to be easy to understand, and less time consuming for your reader. It also provides you with credibility and legitimacy...especially if it looks good.
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Here's a video walking you through how to make a one-pager π
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π Tip: Once you make one, you'll have a template and all you'll need to do is just change the text and icons for the next one-pager you make!
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When to use it? π€
Use one-pagers when you want to communicate a complex topic or message in a simple way. This can include:
- Creating a company overview
- Technical brief/overview
- Marketing material for a program or event
- Proposal overview, which can accompany a longer document
- Summarizing recommendations
- Explaining a complex topic/subject
When not to use it? β
- If you have too much information, then don't use a one-pager. Instead, use something like a standalone deck, website, or article.
Content π
- Always think about your reader π€- make sure everything you write adds value.
- Have a simpler approach βΉοΈ-Take complex information and make it simple for the reader to understand.
- Visualize πΌοΈ- Use icons, lists, and diagrams to help you get your information across.
- Be concreteπ°- If you have a lot of content, you can have more than one page.